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Stiga confirms its presence at the EIMA 2016 fair and presents a rich agenda, with several launches and exclusive previews of new products

07.11.2016.

Stiga, premium brand of the GGP Group, will participate with a booth in the Pavillion 34 of the Eima 2016 fair, which will be held in Bologna on November 9th-13th. On that occasion, Stiga will have the chance of introducing on the Italian market important new products for the 2017 season. Several categories will be represented, within a very rich program: the new chainsaw range, the new Autoclip 530 SG robot, the 80 VOLT battery system, the Twinclip lawn mower (launched in Italy for the first time), and the Quick Flip system. Finally, Stiga will also introduce the exclusive previews of three products for the Italian market: the new ZTR front mower, its version with grass collector, as well as the new tractor series with side discharge. 

 

Stiga, established in Sweden in 1934 and premium brand of the GGP Group, is one of the mayor players within the European market for the production and marketing of gardening tools, and will participate with a booth in the Pavillion 34 of the Eima 2016 fair, which will be held in Bologna on November 9th-13th.  
This is an important appointment where the Stiga brand will introduce all the novelties to be launched on the Italian market in 2017, regarding several product categories. We will see the introduction of the new Stiga chainsaw line, the new Autoclip 530 SG robot, the 80 VOLT battery system, and the Quick Flip system. Furthermore, Stiga will launch the innovative Twinclip lawn mower, as well as three exclusive previews for Italy: the new ZTR front mower, its version with collector, as well as the new series of lawn mowers with lateral discharge.

Stiga's focus on the customer's needs is mirrored in the newly introduced categories, such as the new chainsaw series, equipped with powerful engines, and designed according to criteria of user friendliness, safety, and less effort for the final user.
Safety and quality are also the drivers which led to the development of the innovative Autoclip 530 SG Robot, equipped with GPS/GSM connection and remote control through the especially developed app.           
The offer of battery-powered garden tools also grows bigger thanks to the VoltAge 80 V system which was developed according to the brand heritage and, starting from the lawn mower, is applied to a complete set of gardening tools that stand out for their power, reliability, and long usage times.
Stiga's novelties also feature products that are already on the market, but which are constantly being improved in order to guarantee a top performance for the final user. This is, for instance, the case of the innovative Quick Flip system installed on front mowers and designed to allow the users to rapidly lift the cutter deck and easily clean it.      
Eima 2016 will see the introduction of several novelties related to lawn tractors: the new Zero Turn front mower model designed for extensive areas, featured with a superior speed which, however, does not impact the cutting quality. The tractor is also incredibly agile: thanks to its steering levers, it allows a 180° steering radius. The front cutting range sees the introduction of a new collecting model, whereas the lawn tractor range introduces a new hood design, including lights 5 times brighter than those of the competitors, as well as an even more powerful engine.      

Furthermore, Stiga will launch on the Italian market an exclusive preview of the Twinclip lawn mower, an innovative product that ensures perfect cutting, user-friendliness, and easy handling. Twinclip is one of Stiga's best lawn mowers ever, thanks to its innovations: the double-edged blade system to ensure a perfect cutting performance; the One Motion System, a practical solution that allows moving the machine in every direction; the grass collector plug-in with one hand's motion and the compact and comfortable handlebar; and the innovative system which allows to store the product with just a few simple gestures to take up very little space.    
Many of the new products, developed according to Stiga's DNA and heritage, always characterized by quality, innovation, and customer focus, are being introduced exclusively on the Italian market.

 

For further information: 

Martina Pin - Head Marketing Italia

martina.pin@ggp-group.com

 

Francesco Baldissera - Group Marketing and Communication Manager

francesco.baldissera@ggp-group.com


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