Castelfranco Veneto, 9 April 2015 – Staying one step ahead of the competition in terms of style and innovation: the everlasting mission of Stiga, a leading brand of the GGP (Global Garden Products) Group, has led the Italy-based multinational company to win the prestigious Red Dot Award with its Park Pro 740 IOX front mower.
Established 60 years ago by the Design Zentrum Nordrhein Westfalen creative hub in Germany, the Red Dot Awards have now become widely recognized symbols of excellence in the design industry with their iconic red-shaped spherical logo. Every year the world's top firms compete to win the award by submitting their products to the judgment of an international panel of designers, academics and journalists. 4,928 applicants coming from 56 countries took part in the 2015 edition, divided into 31 product categories spanning from fashion to accessories, electronics, cars and furniture, as well as machinery for personal and professional use.
The latter group included the Park Pro 740 IOX front mower, which won the jury over with its streamlined design and unique features – flexibility and innovation, comfort and driving safety, precision and ease of use on any terrain and in every season – making it one of Stiga's top range products.
After the award ceremony and gala evening scheduled for 29 June at the Aalto Theater in Essen, the Stiga Park Pro 740 IOX will be showcased to the public at the “Design on Stage” exhibition, which will be housed for four weeks at the Red Dot Design Museum: a 4,000 square meter space spread over five floors, where the awardees of the sought-after red label will be properly exhibited before being added to the museum's permanent display.
"This award fills us with excitement. It further motivates us in the pursuit of efficiency combined to beauty and acknowledges the excellent work of our staff," GGP representatives proudly commented.