Castelfranco Veneto, Italy 1st April 2015 – On behalf of one of its brands, Stiga, the GGP Group today launches “Make Your World a Better Place,” a Europe-wide Corporate Social Responsibility initiative. The concept is very simple: to leverage the power of the Internet, and Facebook in particular, in support of environmental regeneration projects. The initiative goes hand in hand with the company's core business since GGP, which is headquartered in Castelfranco Veneto, Italy, manufactures and trades in a wide array of gardening appliances.
A private company helping the public. Presented on 1st March, "Make Your World a Better Place" is a Europe-wide competition; some countries – Italy, Sweden, France, Germany, Austria and Denmark – will have additional national contests and offer the chance to win extra prizes. The competition is centred on the dialogue between a private entity (Stiga) and local communities with one common goal: to enhance existing urban and non-urban green areas. Indeed, it is a well-known fact that people's quality of life is affected by their environment.
How does the competition work? The main hub of the "Make Your World a Better Place" competition is the website www.stigabetterworld.com. The public will have the chance to use the platform until 30th June 2015, either as individuals or in a group, to promote the intervention of public parks, gardens and green areas which are in poor condition and in need of regeneration. The initiative is also open to volunteer associations which are already involved in the maintenance of green areas in the community, who will have the opportunity to reach new “followers” and get financial help to improve or enhance their activities. Proposals may also involve the conversion of existing areas into playgrounds, public allotments, or themed gardens. Your imagination and creativity can roam free, and only a few simple rules apply. Each proposal must be accompanied by a short presentation and multimedia material, such as photographs, video clips or slide shows.
The partners Stiga's network of dealers will form the connection between the company and the public, therefore becoming real Stiga heroes. The dealers will play a key role in the initiative, acting as project ambassadors in their area of expertise. They will encourage members of the public to get involved, and help them submit their projects. At the same time, they will be identifying the Stiga products that best meet the specific requirements of the project. The merchandising material displayed at Stiga's points of sale will also be helpful.
The role of Facebook. The website www.stigabetterworld.com will be further integrated by a Facebook page, www.facebook.com/stigainternational, dedicated to sharing the projects which have been highlighted by members of the local community. Users will have the chance to vote for their favourite projects on the website, thereby contributing to the selection of the most noteworthy and interesting projects.
The Stiga promise. From all the projects submitted to the website www.stigabetterworld.com, Stiga will appoint one project as the winner at the end of the competition. The prize will be a €3000 voucher to purchase Stiga gardening equipment to be used in the regeneration of the chosen area.
A special event will mark the opening of the works of the winning project, and its progress will be monitored and advertised via social media, allowing the public to keep up with its development.
The campaign can also be followed on the company's online platforms, especially on the newly relaunched www.stiga.com. The campaign will continue until late summer, with several related initiatives.