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GGP and Zimmer set up a joint sales company for Austria

17.07.2014.

Castelfranco Veneto, July 17th 2014

 

From 1 September 2014, the newly founded GGP AUSTRIA GmbH assumes responsibility for sales and marketing of all GGP products in Austria. Its shareholders are GGP and GGP's long-term distribution partner in Austria, Zimmer Handelsgesellschaft mbH.


This will ensure continuity in the successful co-operation with Austria's most important trading partners. At the same time, it will become possible to develop the international marketing strategies of the STIGA, CASTELGARDEN and ALPINA brands in a faster and more direct way.

The designated CEO of the new GGP AUSTRIA GmbH is Michael H. Buchbauer.  The head office of the new company will be located in Vienna 23, Carlbergergasse 66.

GGP has become one of the largest suppliers of garden technology in Austria through the specialist trade brands Castelgarden and Stiga, the DIY brand Alpina, as well as the private-label business. Major innovations in the product groups of robotic mowers, lawnmowers, lawn tractors, front mowers, chain saws, hedge trimmers, brush cutters, blowers, snow throwers and shredders, as well as professional implement carriers, will further accelerate the company's growth.

ZIMMER Handelsgesellschaft mbH will continue its tradition as a wholesale and general import company with complementary products and own brands, in after-sales service and the spare parts segment, and will serve established customers in these areas.

 

The ZIMMER Group is an industry-independent company with its headquarters in Vienna and subsidiaries in Germany and Hungary.  ZIMMER is the market leader in the wholesale business for garden and winter applied technology in Austria.


GGP is a leading manufacturer of lawn mowers and a wide range of powered garden equipment with 1,500 employees and a turnover of ca. EUR 440 million. It gathers more than 90 years of market experience in its well known consumer brands - Stiga, Alpina, Mountfield, Atco and Castelgarden - and it represents a first choice partner for the OEM and Private Label industry. GGP is present in about 100 countries all over the world and has fully owned commercial subsidiaries and representations in most of the major markets in Europe.


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