Global Garden Products has signed a licensing agreement with Bosch for the use of the Atco and Suffolk Punch brand names.
This constitutes a very important addition to the GGP brand portfolio, mainly for the UK and Ireland, where Atco is undoubtedly one of the most iconic names in the garden machinery market, but also in countries where "British garden" products have devoted followers such as France, Italy, Germany and Benelux.
Producing the highest quality lawnmowers for nearly 100 years – one of the longest history in the industry - Atco has developed an enviable reputation and very high level of brand recognition among consumers.
This great heritage, combined with the technical expertise, comprehensive product range and marketing experience of GGP, will place the Atco and Suffolk Punch brands in a superb position to enjoy great success in the garden power equipment market in Europe and beyond.
Atco and Suffolk Punch, combined with their other leading brands - Stiga, Mountfield, Alpina and Castelgarden - will add to and reinforce GGP's position as a European market leader.
Exciting new high-performance Atco and Suffolk Punch ranges will be launched shortly.